Dapper Labs to Introduce New “Meowcoins” on Flow Blockchain
Dapper Labs, the innovative company behind CryptoKitties, is gearing up to release six new “Meowcoins” on the Flow blockchain this Wednesday, with an additional coin set to debut in a week. These tokens are designed to work synergistically within a fresh gameplay loop for the firm’s Telegram game. To celebrate the launch, players who participated in the previous two seasons of the Telegram game CryptoKitties: All The Zen will be rewarded with airdrops of these tokens on the same day.
Unconventional Approach to Token Launches
In a notable departure from the norm in the Telegram gaming landscape, Dapper Labs will be introducing seven tokens rather than the usual single token. However, the trend in gaming tokens has been less than favorable recently. A case in point is Hamster Kombat’s HMSTR token, which, despite attracting 300 million players last year, saw a significant decline of 63% after its airdrop, as excitement waned. In contrast, CryptoKitties aims to take a different route.
The Philosophy Behind Meowcoins
“We wanted to ensure that the gaming experience is enjoyable and rewarding,” Arthur Camara, VP of product at Dapper Labs, stated. The team is focused on creating a sustainable model that avoids the pitfalls of tokens that crash immediately after launch. The Meowcoin ecosystem encourages players to engage actively with the game, allowing them to earn more through gameplay instead of merely holding tokens and speculating on their market value.
Understanding the Meowcoin Ecosystem
Meowcoins encompass three distinct types of tokens on the Flow blockchain: Fancy Coins, Beancoins, and Family Coins. Players will earn Fancy Coins and Beancoins as they progress through All The Zen, with opportunities to speed up their earnings by completing specific quests. Additionally, in-game crates, often distributed as login bonuses, will provide further access to these coins, although Beancoins will be earned at a more gradual pace.
Crafting Family Coins
There are five variations of Fancy Coin, each representing a different family within the game’s universe. Players can combine one of each Fancy Coin to create a Family Coin, with each event introducing a unique Family Coin. While players are allowed to possess multiple Family Coins, each serves as a testament to their accomplishment within the event.
Seamless Event Integration
Multiple events will take place during this gaming season, each generating its own set of Fancy Coins, Beancoins, and Family Coins. Camara noted that these events will transition smoothly into one another, preventing players from accumulating an overwhelming number of tokens that lack in-game utility as the events progress.
Incorporating NFT Principles into Gaming
The vision for Meowcoins integrates the NFT ethos of asset collection within the context of meme coins, leveraging the prestigious nature of Family Coins and the variety of Fancy Coins available. This model also promotes player engagement with crypto-centric concepts such as prediction markets and staking, providing an entry point for new users.
Engaging Players through Prediction Markets
Players can amplify their collection of Fancy Coins by participating in the Rumor Mill, which serves as an in-game prediction market. In this feature, players can wager Fancy Coins based on predictions related to characters in the CryptoKitties universe. This interaction will be available through a Telegram bot, social media platforms, and web browsers.
Future Developments and Airdrops
While the Meowcoin ecosystem is closely linked to the idle game All The Zen, due to Telegram’s exclusive agreement with The Open Network, direct integrations for Meowcoins within Telegram are not planned. On Wednesday, players from the previous two seasons of All The Zen will receive their airdrops of Fancy Coins and Beancoins. As players engage with All The Zen, they will also be eligible for additional airdrops at the conclusion of each game phase, which are expected to span several weeks.
Aiming for a Sustainable Gaming Experience
Dapper Labs has crafted a comprehensive strategy to ensure that the launch of CryptoKitties tokens does not mirror the disappointing trajectories experienced by other titles in the tap-to-earn space. Many notable tokens have faced severe declines post-launch, such as Notcoin (NOT), which has plummeted by 93%, along with Catizen (CATI) and Zoo (ZOO), which have seen declines of 92% and 94%, respectively. According to Camara, the key to longevity lies beyond speculation, emphasizing the importance of creating enjoyable experiences. “We believe those games fail because they don’t offer fun,” he remarked. “Our goal is to establish a sustainable gaming experience that thrives on both blockchain elements and enjoyable gameplay.”
