Migos the Hip Hop band is an American Hip Hop trio from Lawrenceville, Georgia, has recently released their star-studded third album culture 3. the Trio are entering the blockchain world with their NFTs on Genies. It will have a collection of there digital avatars and wearables.
Genies which currently offers a roster of digital avatars for the likes ofÂ Cardi B,Â Russell Westbrook,Â Justin Bieber,Â J Balvin,Â RihannaÂ andÂ Shatywn Mendes, has transformedÂ Quavo,Â OffsetÂ andÂ TakeoffÂ into virtual personas based on their real-life identities. Additionally, Genies has crafted an exclusive selection of blockchain-backed collectibles and wearables inspired by the trioâ€™sÂ Culture IIIÂ era, which fans can purchase for their own avatars on the Genies Marketplace, set to launch later this year.
â€œThe Geniesâ€™ universe is curated by culture,â€ said Jake Becker, Head of Talent Relations at Genies, in a statement. â€œThere isnâ€™t a more perfect fit than introducing Migos to the Genies family. Migos IS culture.â€
Last month, GeniesÂ acquired $65 million USDÂ in a funding round led by Mary Meekerâ€™s Bond and a new partnership withÂ Warner Music Group, securing the companyâ€™s top-shelf position in the celebrity avatar marketplace with a 99 percent share.
77% of global consumers now say the most important group they are a part of operates online, with advances in gaming and social technologies supporting this new upsurge in the transition of consumersâ€™ lives into the digital realm, which is called the metaverse. Digital identities represent a new frontier for brands and retailers, as virtual direct-to-avatar selling across the metaverse now starts to mirror the real world direct-to-consumer model. Customization of outfits and appearance options, supported by a variety of evolving styles that are able to be changed based on user preferences, have become key attributes for consumers looking to create their own online persona and accessorize their online reputation.
â€œMigos got your metaverse drip on lock,â€ said Offset. â€œThe Genies platform will allow us to further engage and give meaningful experiences to culture.â€
â€œComing out of the pandemic, this industry has changed forever. When it comes to the metaverse, if you want more Migos, you get more Migos,â€ added Quavo.
Culture IIIÂ marks the trioâ€™s fourth studio album and the final installment to theirÂ CultureÂ trilogy. The 19-track record features a multitude of feature appearances fromÂ Drake, Cardi B,Â Polo G,Â Future, Justin Bieber,Â YoungBoy Never Broke AgainÂ and late rappersÂ Juice WRLDÂ andÂ Pop Smoke.
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