In order to enhance customer interaction as COVID-19 keeps people away from physical shops, consumer electronics giant announced Thursday that it would open a virtual replica of its iconic New York physical store.
The Samsung metaverse store is a replica of a real-world shop situated at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X shop will now be accessible in the metaverse for a limited time. The company claims that it is one of the largest brand land takeovers in Decentraland, a blockchain-powered metaverse.
Customers must first enter Decentraland via a web browser to access the store. After logging in, their avatar will be sent outside Samsung’s metaverse structure. When the avatar enters the lobby, a virtual guide will lead the avatar to one of three interior rooms: sustainability, customization and connection.
The Samsung 837X store will feature “Connectivity Theater and Sustainability Forest” as well as a musical event at the “Customization Stage,” according to Samsung.
The South Korean technology giant recently announced the release of a new smart TV range with an integrated nonfungible token (NFT) platform. Micro LED, Neo QLED and The Frame are just a few of Samsung’s 2022 smart TVs that will have an NFT Platform app for discovering, purchasing and trading digital art.